There once was a man who lived by the side of the road and sold hot dogs. In fact, he sold very good hot dogs. He put up highway signs telling people how good his hot dogs tasted. He stood by the side of the road and called out, "Buy a hot dog, mister?" And people bought his hot dogs. They bought so many hot dogs the man increased his meat and bun orders. He bought a bigger stove so he could meet his customers demands. And Finally, he brought his son home from college to help out in the family business. But something happened. His son said, "Father, don’t you watch television or read the newspapers? Don’t you know we’re heading for a recession? The Middle East situation is unstable and the domestic economy is getting worse. And the father thought, "My son’s a smart boy. He’s been to college. He ought to know what he’s talking about." So the man cut down his meat and bun orders, took down his highway signs, and no longer stood by the side of the road to sell his hot dogs. His sales fell almost overnight. "You’re right, son," said the father, "We certainly are in a serious recession."
Marketing Moral: If you stop selling your customers today, they may stop buying from you tomorrow!
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