Thursday, March 27, 2008

CAPE TOWN NORTH LEADS IN EASTER INNOVATION DRIVE


Amanda and her team had a wonderful idea for an easter drive. Beacon had the slogan, "let the hunt begin" printed on the eggs and Cape Town North were quick to capitalize on this with a slogan of their own, "let us do the hunting for you". They delivered 100 eggs with the attached card. The idea was quickly 'stolen' by Durban General & Durban Finance.

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